Before you go live

• Camera — eye level or slightly above, product fills the frame.
• Lighting — face AND product both lit, no shadows on the item.
• Audio — clean mic, no echo, no warehouse hum. Bad audio tanks watch time instantly.
• Product angling — tilt to kill glare.
• Cleanliness — products, desk, and stand wiped down. No fingerprints, no dust — it shows on camera.

Correct setup — reference photos

The full station

• Camera/phone centered on the tripod, product rack visible behind it — that's the shot chat sees.
• White bulbs only — never yellow/warm bulbs. They tint the product and wash out on camera.
• Desk cleared of anything that isn't part of the stream.

The product rack

• Holds the display stock — everything you run on stream lives here, not scattered on the floor.
• Keep boxes grouped, labels facing out, so you can grab the next item without looking twice.
• Grab and run straight off the rack — no mid-stream searching, no walking off camera to dig for something.

Light setup

• White bulbs, never yellow — swap them before you go live if the softbox has warm ones in it.
• Angle the light at the product AND your face — check both are lit, not just the room.
• Tilt the product until glare off the box disappears.

Desk & monitor

• Wiped down — no dust or fingerprints on the desk or stand.
• Only what you need on the desk — clutter reads on camera.
• Monitor angled so you can check chat without turning fully away from the camera.
• Everything within reach — you shouldn't have to get up once you're live.

Mic on

• Charge it every day — dock it in the charging case and plug the case into the adapter overnight. It does not hold a charge or turn on by itself.
• Green light lit = powered on and linked to the receiver, like in this photo. No green light means charge it — don't go live and hope.
• Quick sound check — no static, no cutting out, no wind noise.
• Phone seated firmly in the clamp — a loose mount slips mid-stream.

Opening the stream — first 10-15 minutes

• Turn off mirror video the second you're live — a mirrored feed shows text, logos, and numbers backwards on camera.
• Pin an item immediately, but hold off running items — build the room first. Any item works, but if you're not sure what to open with, pin a drone — they consistently pull people in.
• Greet people by name, ask where they're watching from, ask what they want to see today.
• Once 10-15 people have joined, start running products — don't wait longer than that.

Keeping chat engaged

• Never go more than 15 seconds without talking — dead air loses viewers.
• Re-hook every 5-10 min — restate the deal for new joiners like it's the first time.
• Shout out commenters and new joiners by name — read chat out loud constantly.
• Ask chat questions — comments feed the algorithm.
• Ask for likes tied to a moment, every 5-10k likes — "5k likes and I'll bring the Yomi back up, $799 MSRP."
• Pin the product as soon as you pitch it.
• Follow asks with a reason — "follow so you catch tomorrow's drop."
• For standout/expensive items, set a like goal (5-10k) before running it and hold off until chat hits it.
• Watch comments/min, not gut feel — a velocity drop means swap now.

Go-to lines

• "I only have a few of these left, so let's not sit on it."
• "One of my last ones — I'll hold it for the next 10 seconds, then we move on."
• "Most people who see this grab it — here's why."
• "At this price, this basically pays for itself."
• "This is the one I'd grab if I were you."
• "You're not going to find this deal again today."
• "Comment 'mine' if you want it — first come, first served."
• "Who's new? Drop a wave in chat!"
• "We're moving fast, keep up chat!"
• "A lot of you have been asking for this — here it is."

Product display — drone box example

Ending the stream

• Close with a soft CTA — follow, next stream time, or "come back for restock."
• Drop your end-of-stream screenshot in the Session Log tab for a recap on what could've gone better, individually and for the stream overall — grounded in the actual numbers.